Our Brand Story

We are a group of childhood friends who grew up together and had the same dream which is to open a business together. We shared the same sentiment - we did not want the traditional culture to cease, we wanted to preserve it. Hence, we decided to start off with selling old school snacks and toys. We believe that the happiness and simplicity our generation had before were valuable and meaningful. We want to share our experience with the next generation. 

We started to buy in bulk and sell it to friends and free e-commerce platforms. Upon receiving good feedback, we went further - selling them at pop-up stalls. With customers encouragement and positive reviews, that is how The1990s were born. 

The1990s is our aspiration to spare a thought for our environment and health. With that, we were conscious of our packaging and strongly supported in using eco-friendly materials.